How Long Tail Search Marketing is incorporated into an overall SEO strategy – and why. Here we discuss how to make sure your site isn’t excluding potential customers using more specific search terms in your long tail search marketing strategy. Long Tail Search Marketing – fishing with a net versus a line.
Capitalising on long tail search marketing is a vital component of an effective SEO campaign. Long tail keywords are typically three to six words in length and may incorporate phrasing and (sometimes rather ‘interesting’) spelling variations that would not typically appear on a list of optimum keywords or phrases. However, rather than just restricting yourself to the most popular and obvious keywords, long tail search marketing brings in a much wider potential audience – hence the analogy between fishing with a net or a line. Obviously, you’re going to catch more fish using a net, despite the fact that your line may be specifically baited to hook one particular kind of fish.
The most effective and immediate way to incorporate long tail search marketing into your overall strategy is to use systems such as Google Analytics to find out what long tail phrase people are using to locate your site. It’s also useful to have a brain-storming session with your SEO experts, friends, family and co-workers to try to ascertain what potential combinations the general public would use to locate your site on a search engine. The trick is to then incorporate these long tail search marketing phrases into fresh, new copy, as the only way to actually make use of these phrases is to include them in your site. Keyword density isn’t really an issue any more – in fact keyword ‘stuffing’, as it’s commonly referred to, is now penalised by the search engine algorithms and is considered a black hat technique.
For more information, please visit the Search Marketing Group.
Friday, 12 March 2010
How to Juice Up a Site's Rank
If your Web site isn't getting the attention it deserves on the Internet, it may be running low on Google juice.
Google juice, for the uninitiated, refers to how high a Web site ranks in Google's search results -- the higher the ranking, the more juice. Google juice is all about links. As many people know, the Internet search leader ranks Web sites based largely on the quantity and quality of other sites linking to it.
It's no wonder that a whole new industry has arisen around mining the Web for links and other page-tweaks that can help sites boost their Google rank and reel in more visitors. This industry deals with “search-engine optimization” (SEO), and search engine marketing companies specialise in this.
Many of these search marketing companies focus on natural search marketing and helping people get, and keep, their websites in the top ten of Google searches for their particular search term. This is done by having lots of links from other websites to the site, as well as the website itself containing good quality written content. It is important too that this content includes terms which are relevant to the purpose of the website.
Google, however, takes a dim view of attempts to artificially manipulate search results, and can indentify unnatural content (content which is stuffed with links and search terms). This is why it is best for businesses trying to get to the top to consult a search marketing agency that knows exactly how Google works and the criteria it uses to rank websites.
For more information, please visit the Search Marketing Group.
Google juice, for the uninitiated, refers to how high a Web site ranks in Google's search results -- the higher the ranking, the more juice. Google juice is all about links. As many people know, the Internet search leader ranks Web sites based largely on the quantity and quality of other sites linking to it.
It's no wonder that a whole new industry has arisen around mining the Web for links and other page-tweaks that can help sites boost their Google rank and reel in more visitors. This industry deals with “search-engine optimization” (SEO), and search engine marketing companies specialise in this.
Many of these search marketing companies focus on natural search marketing and helping people get, and keep, their websites in the top ten of Google searches for their particular search term. This is done by having lots of links from other websites to the site, as well as the website itself containing good quality written content. It is important too that this content includes terms which are relevant to the purpose of the website.
Google, however, takes a dim view of attempts to artificially manipulate search results, and can indentify unnatural content (content which is stuffed with links and search terms). This is why it is best for businesses trying to get to the top to consult a search marketing agency that knows exactly how Google works and the criteria it uses to rank websites.
For more information, please visit the Search Marketing Group.
Monday, 8 February 2010
Increasing Profits through Search Engine Marketing
Search engine marketing can increase the profits for your business when you set a goal of making your website the best possible site on the internet for a specific search phrase. You need to use the correct SEO methods to attract customers and to encourage repeat business. Another factor to consider is local advertising and regional search marketing, which is becoming increasingly popular with internet marketers.
To get people to purchase your products means learning the art of communication. Improve how you communicate with the internet and its users and you will increase your sales and generate profits. Local search marketing, with .co.uk being the priority in the United Kingdom, is a good way to specifically target your customers. To communicate effectively you have to broadcast your message widely, and locally using regional search marketing, on the web in order to create the right amount of exposure to all of your potential clients.
How you communicate will have an impact on future profits at the business. You will need to advertise your business, using both national and local advertising, so other people are aware of your products and services. Use banner advertisements, link exchange, and affiliate marketing for your marketing needs. The use of these methods will depend on your entirely on your campaign, although most methods are generally considered advantageous.
For more information, please visit the Search Marketing Group.
To get people to purchase your products means learning the art of communication. Improve how you communicate with the internet and its users and you will increase your sales and generate profits. Local search marketing, with .co.uk being the priority in the United Kingdom, is a good way to specifically target your customers. To communicate effectively you have to broadcast your message widely, and locally using regional search marketing, on the web in order to create the right amount of exposure to all of your potential clients.
How you communicate will have an impact on future profits at the business. You will need to advertise your business, using both national and local advertising, so other people are aware of your products and services. Use banner advertisements, link exchange, and affiliate marketing for your marketing needs. The use of these methods will depend on your entirely on your campaign, although most methods are generally considered advantageous.
For more information, please visit the Search Marketing Group.
Fight Back with Small Business Marketing and Local Search Marketing
For the purpose of this article, we shall be looking at the example of Life coaches. Lots of coaching and business coaching clients are complaining these days of falling revenue and encountering resistant customers. We are seeing similar stories to this across the economy in both personal and professional areas. The focal point of your marketing campaign should be leaning towards the local community, hence take advantage of local search marketing and geographical search marketing.
Our advice here at the Search Marketing Group is to seek out the knowledge of a small, but experienced, business internet marketing firm to help you plan strategies to build your brand and expose your message to more potential customers. Some clients who are taking this advice are achieving a good level of success through seeking out new opportunities to grow their business locally. Aside from the online aspect, local advertising is also a good strategy.
Local search marketing can help communicate your brand to more people and a company that specialises in this can provide a great ROI from your marketing budget. It’s typical to see small business owners who built their local empire on handshakes and city council meetings, so introducing the concept of Internet search marketing into their game is tough. It is, however, possible, and regional search marketing should never be discounted.
For more information, please contact the Search Marketing Group.
Subscribe to:
Posts (Atom)