How to Juice Up a Site's Rank

If your Web site isn't getting the attention it deserves on the Internet, it may be running low on Google juice.

Google juice, for the uninitiated, refers to how high a Web site ranks in Google's search results -- the higher the ranking, the more juice. Google juice is all about links. As many people know, the Internet search leader ranks Web sites based largely on the quantity and quality of other sites linking to it.

It's no wonder that a whole new industry has arisen around mining the Web for links and other page-tweaks that can help sites boost their Google rank and reel in more visitors. This industry deals with “search-engine optimization” (SEO), and search engine marketing companies specialise in this.

Many of these search marketing companies focus on natural search marketing and helping people get, and keep, their websites in the top ten of Google searches for their particular search term. This is done by having lots of links from other websites to the site, as well as the website itself containing good quality written content. It is important too that this content includes terms which are relevant to the purpose of the website.

Google, however, takes a dim view of attempts to artificially manipulate search results, and can indentify unnatural content (content which is stuffed with links and search terms). This is why it is best for businesses trying to get to the top to consult a search marketing agency that knows exactly how Google works and the criteria it uses to rank websites.

For more information, please visit the Search Marketing Group.