In reality, when it comes to monetised sites, there are several missions that the SEO author must focus upon:
- marketing and achieving sales for the client, without being ‘tacky’ or ‘blatant.’
- make sure that the users are navigated around the site in a pragmatic way, that leads to a sale, but is also interesting for the user.
- primarily focus upon what some US pundits refer to as the ‘user experience.’
- reduce the Bounce Rate, increase the crawl depth and time and increase return visitors.
- if the website can, with the aid of the Search Marketing Group, become authoritative – people will bookmark the site and this will only help to increase trust factor.
Informative content and news articles are needed, so that the client's site enthuses people to link to it naturally, but also to represent the valid interests of the site.
For more information please visit the search marketing group.
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