We benchmark a client’s levels and importantly, quality of content against their competition, so that we know if there is a balance that needs addressing.
Analyse the logical derivatives of words associated with the primary term/s, for words or terms that the search engines will group with the primary term/s (this is known as The Long Tail Effect)
Insert where appropriate, long tail terms into the content to give our clients the best possible value for money.
Write original and unduplicated content looking hard at:
- keyword percentage
- positioning and distribution of search term/s
- surrounding pages and site architecture
- on and off–page content
Product delivery comes with simple notes of how to load the content onto the website.
Search Engine Techniques for Analysing Copy
Naturally, the actual written word is being read by a mathematical programme, not by a human being, when content is being indexed. Our teams know how these algorithms work and have seen them develop over many years. It is important to have information around a theme, but essentially, as they say in the USA, to remain “on message”. The first of these factors is the use and deployment of synonyms.
Synonym ConsiderationSearch engines and search marketing companies know which words are similar to others. Our teams consider this when executing their tasks.
For more information please visit the search marketing company.
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