Trust Rank – what is this term that has emerged in the SEO community?
It is, in reality a different form of measurement to page rank, one that some people have turned into a specific score out of ten. Interestingly Google have not, so we have not. What the Search Marketing Group mean by this is general perception. How does Google perceive your site? Are you following SEO best practice (Ethical SEO)? Do you have human edited in–bound links? Is your site essentially sound and informative or is it a website full of cheap ads and redirects?
Remember Google and other search engines do not exist for you to necessarily make money from – they exist to return a good quality set and spread of returns to the end user increasing the user experience!
Contact details
The European Court of Justice (ECJ) has ruled that companies must provide contact details on their websites such as a telephone number and or a web form. This move is largely due to a desire to increase public protection and prevent fraud. A postal and or at least an email address gives the public a point of contact and the ability, which we would always recommend if giving very personal information, or spending large sums of money on the internet, of contacting Companies House and verifying information. Visit Out-Law for more information.
For more information, please visit the ethical search marketing group.
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