Keyword Density (KWD)
KWD is sometimes an over used word in the vocabulary of search marketing companies, and of web sites. Essentially, it is how many times as a mathematical percentage, a particular word or search term is used within a document. This is, without question one of the most significant factors evaluated by search engines to interpret contact and their true correlation to said search phrases.
When we consider what was covered in the Synonyms article, if you enter the following into Google or any search engine:
-accountancy –jobs –vacancies
This command will evaluate and produce results that correspond to accountancy, but not to SEO content that overly mentions jobs or vacancies.
The results show the words ‘financial reporting’, ‘accountancy body’ and ‘accounting language’. So, in our example, we have an article that is probably about accountancy, its governing bodies and the language and terminology that they use. It does not include the words which we have asked the search engine to omit.
For more information please visit the ethical search marketing group.
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